Digital Marketing

Catch up with your customers

With Search Engines generating nearly 90% of Internet traffic it is no surprise that Digital Marketing or Search Engine Marketing (SEM) is fast outgrowing traditional methods of advertising and marketing due to the higher visibility and response rates obtained from online campaigns.

For those companies who realise the importance of Digital Marketing for their business we have designed 3 ready made packages to suit any kind of ongoing plan. The details for each package is oultined below:

Outline of services - Per Month

Enterprise (£300 pm)
Business (£600 pm)
Corporate (£900 pm)
Articles (+ Syndication)
1
2
3
PR's (+ Syndication)
1
1
2
Blog Entries
0
1
2
Brand Building
2 Hours
4 Hours
6 Hours
Social Bookmarking & Management
1 Hours
2 Hours
3 Hours
Directory & URL Submissions
15
30
45
Account Management*
2 Hours
4 Hours
6 Hours
Reporting
Basic
Detailed
Advanced

* Account Management includes additional services such as Blog Creation, Adwords management, Consultation, Sitemap creation, File uploading, Google Marketplace management, etc...

Search Engine Optimisation

SEO - Give your website a service!

Search Engine Optimisation (SEO) is the process of bringing a website up to scratch regarding the technical aspects a search engine spider is looking for so that it can index and rank your site properly. This should not be confused with Search Engine Marketing (SEM) or Digital Marketing which are the ongoing processes associated with inproving your ranking and actively marketing your website and business online.

We have put together a specialist checklist of optimisation conponents to certify whether your website is SEO ready. We like to call it the SEO MOT and activities can include:-

  • Title & Header Tags
  • Meta Data & Alt Tags
  • Keywords Onsite Optimisation
  • Html Sitemap Creation
  • URL Analysis & Black Hat Checks
  • Navigation & Linking Adjustment
  • Robots txt > Removal of Excess Code
  • W3C & WAI Compliance
  • Analytics Installation
  • Webmaster Tools Installation
  • Xml Sitemap Creation
  • Folder Structure & Hosting Check
  • Small Design Adjustments
  • Directory submissions
  • Report and ongoing recommendations

Our SEO MOT prices start at £300 and include a minimum of 10 hours optimisation depending on the level of work needed.

Brand Building & Link Building

Help your customers to find you

Your company message should be able to transcend boundaries until the mere sight of a logo or name conveys exactly who you are and becomes instantly recognisable to the internet user.

There are two core ways of building your brand and exposure online:

Link Building

Link building is a way to bring customers to your website from many different avenues on the internet. It is not just about bringing in as many links as possible from any other site willing to host a link though. This is carefully managed link building from relevant, reputable sources with good page ranks. Not only will this bring you extra business, helping to increase your revenue, but it will also build you up as an authority site and therefore increase your search engine rankings.

Corporate Branding & Directory Submissions

Corporate branding isn’t just having a shiny new logo to put on the top of stationary or the home page of a website. It is about letting people know who you are and what your company stands for and believes in. We are living in an age of corporate responsibility and if you believe your business is doing things the right way then why not share that message with the online world too......

Social Media Management

Lets get social

Social Media Bookmarking and Management is designed to gain increased awareness of a brand or product within existing communities operating in the online environment. Combining online marketing methodology with popular social networking sites such as Facebook, Twitter and Google +, Social Media Bookmarking provides an opportunity to engage an expanding audience.

With further developments being made in social networking, mobile search and micro-blogging, it is becoming imperative that businesses market their brand within online communities to not only increase their profile but to also protect their brand from being exploited by third parties. The individual nature of a Social Media campaign requires a precise strategy based upon client business requirement and expert social media knowledge.

As such, every Social Media Marketing campaign will be varied in terms of targeted demographics, the message promoted and the method of promotion. Campaigns are adapted accordingly and can include blog and RSS feed strategy and implementation, social media profile management across major networking sites, paid search promotion, and brand management.

Social Media Management Delivers...

  • Proactive social engagement in the chosen community driven sites
  • Creation of business pages to increase your public profile
  • Building of brand image in an area of increasing online importance
  • Marketing new ideas and products to a wider audience
  • Generation of additional content to complement other online activities