Case Study - Lancaster Beer Festival

Lancaster Beerfest Website
  • Lancaster Beerfest Logo
  • Round Table Logo
  • Beerfest Glasses

The Lancaster Beer Festival is an annual event run by Lancaster Round Table which takes place in early March every year with the aim of raising money for charities and worthwhile causes in the Lancaster and Morecambe areas. Initially The Online Marketing Store was asked to build a new standalone website for the Beerfest in 2010/11 and to promote the festival online through social networking sites.

In 2011, in readiness for the 2012 Festival, The OMS took on the task of project managing the entire event for Lancaster Round Table. This is something we did as part of a donation of 'goods in kind' to save the charity thousands of pounds in set up and preperation costs.

This involved everything from setting up email contact lists to facilitate liasing with breweries, raising sponsorship from local businesses, designing and printing of the commemorative programme and glasses, promoting the event both through local media and online outlets, right through to arranging security for the festival and the setting up and co-ordination of the week running up to the Beerfest itself.

The 23rd Annual Beerfest ended up a huge success with over 3,000 visitors over the 3 nights helping to raise revenues in excess of £30,000. All the profit from this will now go back into the local community helping to support worthwhile causes. Due to this increased success The Online Marketing Store is proud to have worked for the Beer Festival for 5 Straight years, even helping them to break revenue records during their 25th Anniversary in 2014.

  • Initial 2 year investiture extended and still continuing 5 years later
  • Income for charities has risen by an average of 5k per year since project management began
  • Development of a new website has vastly improved exposure of the Festival
  • Application of Social media channels now boasting thousands of engaged followers
  • Relations with Breweries, Local Business and Media stronger than ever
Our Comments

Our Comments

Sometimes it is more pertinent for an organisation or business to promote a specific event, service or product rather than their organisation or website as a whole. We can help with all sorts of project management solutions.