Writing copy for the web is a challenge combining both creative and technical expertise that should not just help attract visitors to your website but should ultimately keep them there.
We offer customised copywriting solutions combining Off-Site marketing and On-Site SEM techniques. From initial keyword analysis to bespoke online public relations campaigns, our team of copywriters can help get your message across.
When a business increases its marketing and expands as a company it is inevitable that this will bring with it an increased source of newsworthy content.
This may take the form of big contracts, increased profits or greater overall brand exposure. When this happens it is important to communicate the good news with potential consumers, as this will improve buyer confidence in your products and services.
The two main ways to get your message across to the public is either through Press Releases or Newsletters. By then syndicatiing these with online media outlets and relevent industry magazines you ensure that your company message, news and ethos is represented in the correct way and allows customers to share in the good news you are spreading around.
Corporate blogs have become commonplace over the last couple of years and internet users have become accustomed to seeing a blog with useful information and updated industry news attached to a website.
Whether you are thinking of having a blog on your website with anecdotes about your business, updates and industry news or an externally hosted blog with articles and helpful advice there is no doubt that a modern internet business should not be without one.
Not only does it allow you to keep in touch with your customers and give them helpful information and to make informed choices, but it also allows a business to outline its ethics and business practices, therefore allowing it to be much more transparent.
The Online Marketing Store is a specialist in blog creation and management. It does not matter if all you require is a blog to be set up in your corporate colours, so that you can update it yourself, or you are looking for somebody to continue editing and managing the blog, we can help.
EMail Marketing is not just about sending lots of spam emails out to as many contacts as possible, hoping some of the mud will stick. Proper email marketing involves communicating a message, more often than not to existing customers, and keeping them informed of developments within your business or industry.
This may come in the form of news such as a promotional networking channels you have set up on-line, or it may come in the form of special offers or other industry news.
One thing is for sure though; a business which neglects customers who have already decided you are good enough for them to do business with risks losing a huge portion of its ongoing revenue.
Our trained copywriters will work with you from the very first step to ensure a smooth email marketing campaign is achieved. We will help you with HTML templates, copy, distribution and analytics to allow the greatest feedback possible on whether your campaign was a success.
