Are you looking to improve your Internet presence? If so then Search Engine Optimisation (SEO) should be your first port of call. SEO can be carried out by an individual on a small scale or on a larger scale by a professional experienced SEO Company, either way there are certain rules you must follow to ensure that your SEO gets off to a good start.
Below is a list of points that we follow each time we begin an SEO Campaign:
Ensure that the Title Tag, Meta Description and Keywords contain relevant keywords, if they contain matching keywords this ticks more boxes within Google Algorithm.
The keyword density is a rather large factor when Google spiders your website. Some say ideal keyword density is 4% others say 10%, our advice is to see what the keyword density is for the top 10 websites currently ranking for your chosen search term, aim to increase your keyword density to at least equal to that of those websites within the top 10.
Robots.txt and XML Sitemaps are essential for assisting Google in indexing your website. If you would like Google to Index your full website, you should start by creating a full xml sitemap using http://www.auditmypc.com/xml-sitemap.asp and then creating a robots.txt file containing the following: User-Agent: * Allow: / Check your Header tags and ALT tags throughout the page and ensure that they contain the most relevant search terms. The best terms would be those contained within your Title, Description and Keywords.
Last but not least make sure that you continue to obtain inbound links to your website from relevant industry related websites. If at all possible try ensuring that your links are from web pages with a good Google PageRank
Links from web pages that dont have very many outbound links are most beneficial as the more outbound links there are from a particular page, the more your link quality will be diluted. The above is not a concise list for Search Engine Optimisation; it is a list of recommended points for starting off your SEO campaign.
Each point has its purpose and will assist you in furthering your Internet presence, for further information of how to improve your SEO campaign please visit www.theonlinemarketingstore.co.uk
21st May 2009 Merchant Facilities made readily available to us from HSBC, also business processes in place and first work commences for our new customers. As a gesture of good will the Online Marketing Store Limited promises to honour any outstanding work to legacy Search Logic Customers.
20th May 2009 Website brought live marking the full launch of the Online Marketing Store. Companies house completes formation of the Online Marketing Store Limited. Read More...
